LSU gymnast Livvy Dunne signs multi-million dollar NIL deal with Passes

LSU gymnast Livvy Dunne has signed one of her richest NIL contracts to date.  

The social media influencer, one of the most followed players in college athletics, has inked a multi-million dollar agreement with the platform Passes, which assists artists in scaling their businesses and become entrepreneurs while building relationships with fans and earning money.  

Start with a Free Demo AccountDunne's new endeavor will provide fans with exclusive content and experiences, including as behind-the-scenes livestreams that will give them a window into her life as a Division I athlete.  

Passes' software will provide fans access to one-on-one Q&A sessions. The actual conditions of the NIL agreement were not disclosed.  

Passes' announcement marks his first NIL contract. In a news statement to On3, the firm claimed the relationship "showcases a new focus area for the platform, as it is committed to supporting college athletes and providing them with additional income opportunities."

Passes intends to invest in the NIL market, providing athletes with the option to communicate with fans through the platform.  

Creators who use the all-in-one monetization platform include Kygo, the musician, and Anna DeGuzman, America's Got Talent's runner-up.  

Dunne just led LSU to its first gymnastics national championship in program history, defeating Florida, California, and Utah. The gymnast has yet to decide if she will return for her senior year at LSU.  

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